The initial thought (and basically everyone else in this particular industry) is to stick the very basic/neutral colours (black or white) for the overall look and feel. This ensure more focus on the actual photography.

Having seen photographs of her style of work, I chose a very dark theme. The circles in the the logo and the background adds femininity with a hint of baroque-style, while keeping the design modern. Typekit provided me with a better option font to create elegant headers.

The whole website is build using WordPress as the CMS. There is an additional blog section (navigation hidden at the moment). This will be revealed when the first blog post is ready (update to follow – hopefully soon)!

Visit website.

Deciding about the look and feel of the website, there was a few points I wanted to consider:

• Even though it is a new website, a lot of focus still need to be on the ‘S’ and the mask… that is Saxon.
• Keep the design clean, for a more sporty approach.
• Even though it should be a clean design, add a welcoming warmth. That is Saxon too.

With all of that, the design somehow represent an actual club with the content as the ‘trophy cabinet’.

The drawings and content was done by artist Gordon Collett.

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