I had the opportunity to design the Legal Services Research Centre’s conference brochure that was held this summer 2010 in Cambridge. They supplied all the text and images from Cambridge to choose from, to include in the conference brochure.

Through the design process I focused on two key words; Cambridge and summer. I did a close study of the supplied images of Cambridge and compared all the colours between them. Through that, I was able to create a classic summer colour palette. The individual colours work together and with all the images used in the conference brochure.

The sections of the conference brochure are indicated with colour-coded tabs for easy and quick reference to the specific section of the brochure.

The metal wire bind was an obvious choice. The advantages of wire binding is the ability to open the brochure completely flat and even fold the brochure back upon itself. Especially at a conference, ‘lay flat’ characteristics are essential and makes the conference brochure easy to use and read. The inside cover has a custom made pocket for a USB Memory Card with the conferences’ papers.

1. Litho Printing

Litho printing (Offset printing) is also known as lithography or lithographic printing. Litho printing works on the basic principle that oil and water do not mix.

2. Digital Printing

Digital printing is a four process colour reproduction method that uses electronic files and dots to produce an image using ink and toner. It is basically a ‘print straight from disk’ process. The computer works in sync with the digital printer to produce a smoothly finished image.

Read the rest of my post at PrintQuote where I have blogged for Printhouse Corporation.